Privacy policy
Last updated: September 25, 2026
This Privacy Policy explains how Aligna (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website, use our services, purchase our products, or otherwise communicate with us (collectively, the “Services”).
In this Privacy Policy, “you” and “your” refer to any individual using our Services, including customers, website visitors, and others whose personal information we collect.
Please read this Privacy Policy carefully.
CHANGES TO THIS PRIVACY POLICY
We may revise this Privacy Policy periodically to reflect changes in our practices, operations, or applicable legal requirements. Any updates will be published on our website, and the “Last updated” date will be revised accordingly. We will take any additional steps required by applicable law.
HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide our Services, we collect personal information from various sources, as described below. The information we collect and how we use it depend on your interactions with our website.
We may use your personal information to communicate with you, provide and improve our Services, fulfill legal obligations, enforce our Terms of Service, and protect our business, customers, and other individuals.
WHAT PERSONAL INFORMATION WE COLLECT
Personal information includes information that identifies, relates to, describes, or can reasonably be associated with you. The information we collect depends on how you interact with our website and Services.
INFORMATION WE CORRECT DIRECTLY FROM YOU
Information you provide directly to us may include:
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Contact details, including your name, address, telephone number, and email address.
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Order details, including your billing address, shipping address, payment confirmation, email address, and telephone number.
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Account information, including your username, password, security questions, and other information used to protect your account.
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Customer support information, including details you provide when communicating with us.
Certain features of our Services may require you to provide specific information. You may choose not to provide it, but doing so may prevent you from accessing or using those features.
INFORMATION WE COLLECT ABOUT YOUR USAGE
We may automatically collect information about your interactions with our Services (“Usage Data”) through cookies, pixels, and similar technologies (“Cookies”).
Usage Data may include device and browser information, network connection details, your IP address, account activity, and information about how you access and interact with our website.
INFORMATION WE OBTAIN FROM THIRD PARTIES
We may receive personal information from third parties, including service providers and partners that collect information on our behalf, such as:
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Companies that support our website and Services, including Shopify.
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Payment processors that collect payment information, such as bank account details, credit or debit card information, and billing addresses, to process transactions and fulfill orders.
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Advertising and analytics partners that collect information when you visit our website, open or interact with our emails, or engage with our advertisements.
These partners may use tracking technologies such as cookies, pixels, web beacons, software development kits, and third-party libraries.
Information received from third parties will be handled in accordance with this Privacy Policy. Please also review the section titled “Third Party Websites and Links.”
HOW WE USE YOUR PERSONAL INFORMATION
Providing Products and Services. We use your personal information to process payments, fulfill orders, send notifications about purchases and transactions, manage customer accounts, arrange shipping, and facilitate returns and exchanges.
We may also improve your shopping experience by allowing Shopify to connect your account with other Shopify services you choose to use. In such cases, Shopify processes your information according to its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising. We may use personal information to send promotional communications by email, text message, or postal mail, and to display advertisements for our products and Services. This may include personalizing your shopping experience and advertising on our website and other platforms, subject to applicable consent requirements and privacy laws.
Security and Fraud Prevention. We use personal information to identify, investigate, and respond to potentially fraudulent, illegal, or malicious activities. If you create an account, you are responsible for protecting your login credentials. Please contact us immediately if you believe your account has been compromised.
Communicating with You and Service Improvement. We use personal information to provide customer support, respond to your requests, improve our Services, and maintain our business relationship with you.
COOKIES
Like many online stores, Aligna uses Cookies to operate and improve our website. For information about Cookies used by Shopify, please visit https://www.shopify.com/legal/cookies.
We use Cookies to remember your preferences, maintain website functionality, analyze visitor activity, and improve our Services. We may also allow third-party providers to use Cookies to personalize products, services, and advertisements on our website and other platforms.
Most browsers accept Cookies automatically. You can change your browser settings to reject or remove Cookies, although doing so may affect certain features or prevent parts of our Services from functioning correctly.
Blocking Cookies may not completely prevent information from being shared with third parties, including advertising partners.
Where required by applicable law, we recognize Global Privacy Control (GPC) signals as requests to opt out of certain uses or disclosures of personal information, including sharing for targeted advertising.
These preferences may apply to the associated browser or device and, where supported, to an associated customer account. For more information about GPC, visit https://globalprivacycontrol.org/.
Other browser-based “Do Not Track” signals may not be recognized unless required by applicable law.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose your personal information to third parties when necessary to provide our Services, fulfill contractual obligations, operate our business, or comply with applicable laws.
These disclosures may include:
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Vendors and service providers that assist with IT management, payment processing, analytics, customer support, cloud storage, order fulfillment, and shipping.
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Business and marketing partners that help us provide Services and advertise our products. These partners handle information according to their own privacy notices.
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Third parties when you request, authorize, or consent to the disclosure, including shipping providers, social media integrations, and login services.
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Our affiliates or other companies within our corporate group, where applicable.
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Relevant parties in connection with business transactions, legal obligations, court orders, subpoenas, or requests from authorities, or when necessary to enforce our Terms of Service and protect our rights.
Depending on your interactions with our Services, we may disclose the following categories of personal information:
| Category | Recipients |
|---|---|
| Identifiers, including contact details and account information | Service providers and business partners |
| Commercial information, including order details, purchase history, and customer support information | Service providers and business partners |
| Internet and network activity, including Usage Data | Analytics and advertising partners |
| Geolocation information derived from IP addresses or other technical measures | Service providers and business partners |
Recipients may include payment processors, fulfillment providers, customer support partners, analytics providers, marketing partners, and affiliates.
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you without your consent.
We may share personal information for advertising and marketing purposes, subject to applicable privacy laws and consent requirements.
Certain disclosures may qualify as the “sale” or “sharing” of personal information under applicable law.
| Category of Personal Information | Recipients |
|---|---|
| Identifiers, including names, email addresses, and telephone numbers | Business and marketing partners |
| Commercial information, including purchase records | Business and marketing partners |
| Usage Data | Business and marketing partners |
THIRD PARTY WEBSITES AND LINKS
Our website may contain links to websites or online platforms operated by third parties.
If you follow a link to a website that is not affiliated with Aligna, we recommend reviewing its privacy policies, security practices, and terms of service.
We are not responsible for the privacy, security, accuracy, or reliability of third-party websites or their content.
Information you share in public or semi-public spaces, including social media platforms, may be visible to other users or third parties.
Including a third-party link on our website does not necessarily mean that we endorse the website, its content, or its operator.
CHILDREN'S DATA
Our Services are not intended for children, and we do not knowingly collect personal information from children.
If you are a parent or guardian and believe your child has provided personal information to us, please contact us to request its deletion.
We do not knowingly sell or share, as defined by applicable law, the personal information of individuals under 16 years of age.
SECURITY AND RETENTION OF YOUR INFORMATION
No security system is completely secure, and we cannot guarantee absolute protection of your personal information.
Information transmitted over the internet may be vulnerable to unauthorized access. We recommend avoiding insecure communication channels when sharing sensitive or confidential information.
We retain personal information for as long as necessary to maintain customer accounts, provide our Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.
YOUR RIGHTS
Depending on your location, you may have some or all of the following rights concerning your personal information. These rights may be subject to certain conditions and legal exceptions.
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Right to Access or Know: You may request access to personal information we hold about you, including information about how it is used and disclosed.
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Right to Delete: You may request the deletion of personal information we maintain about you.
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Right to Correct: You may request corrections to inaccurate personal information.
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Right to Data Portability: You may request a copy of your personal information or ask that it be transferred to another party, subject to applicable exceptions.
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Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to opt out of certain disclosures or uses of personal information for targeted advertising. Where applicable, recognized GPC signals may be treated as opt-out requests.
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Right to Restrict Processing: You may request that we restrict or stop certain processing activities.
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Right to Withdraw Consent: Where we rely on your consent to process personal information, you may withdraw that consent.
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Right to Appeal: You may have the right to appeal our decision if we decline a privacy-related request.
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Managing Communication Preferences: You may unsubscribe from promotional emails at any time using the unsubscribe link in our messages. We may still send essential communications relating to your account or purchases.
You may exercise your applicable rights through the options available on our website or by contacting us using the details below.
We will not discriminate against you for exercising your privacy rights.
We may need to verify your identity before processing a request, including by requesting your email address or account information.
Where permitted by law, you may authorize another individual to submit a request on your behalf. We may require proof of authorization and additional identity verification.
We will respond to requests within the timeframes required by applicable law.
COMPLAINTS
If you have concerns about how we process your personal information, please contact us using the details below.
If you are dissatisfied with our response, you may have the right to appeal our decision or submit a complaint to the relevant data protection authority in your jurisdiction.
Residents of the European Economic Area may contact their applicable national data protection supervisory authority.
INTERNATIONAL USERS
Your personal information may be transferred, stored, or processed in countries outside your country of residence.
Our employees, service providers, and business partners may also process your information in those countries.
Where personal information is transferred outside Europe, we will use recognized transfer mechanisms when required by applicable law, such as the European Commission's Standard Contractual Clauses or equivalent arrangements approved by the relevant UK authority.
These mechanisms may not be necessary when the destination country has been recognized as providing an adequate level of data protection.
CONTACT
If you have questions about this Privacy Policy, our privacy practices, or your rights concerning personal information, please contact us at:
For the purposes of applicable data protection laws, unless otherwise stated, Aligna is the data controller responsible for your personal information.